Tips and
tricks: Maximize your billing
By Carol L. Schlein
Several clients recently asked me
what would be involved in having their lawyers enter their
time directly into the computer rather than write it on time
sheets. For years, it has baffled me why so many lawyers
resist one of the best ways to recoup some of their investment
in computers and software.
Many lawyers cling to
old-fashioned methods of recording time. They devise written
sheets, awkward codes and memorize or sit with a long list of
client and matter codes to prepare individual time entries. If
they are diligent, they regularly hand their time records to a
billing clerk or secretary who retypes them into the firm’s
timekeeping and billing program. If lawyers are busy, they’re
apt to forget the 10- or 15-minute phone calls with clients or
adversaries during the course of the day. If they’re out of
the office, they’re more likely to forget about the telephone
calls they returned.
If you’re looking for an
incentive to improve your firm’s time recording, consider
this: If a lawyer billing at $200 per hour omits 12 minutes of
billable time each day, it translates to $200 per week. Even
if attorneys take a lot of vacation time, the 12 lost minutes
daily can add up to about $9,000 a year per lawyer. While 12
minutes per day doesn’t sound like a big deal, the annual loss
of income to a four- or five-lawyer firm can be dramatic.
I’m still surprised when I meet
with lawyers who don’t even write down their own time. These
lawyers insist someone on their staff comb through the file
and determine what the firm has done on behalf of the client
and devise a bill from the raw output. Unless the lawyer has
taken notes of every telephone conversation and marked the
starting and ending times, much billable time will be lost.
There are many improvements law
firms can make to streamline their time keeping and billing
procedures that not only will capture lost time, but will
improve the firm’s bottom line.
The most obvious one, if you’re
not already doing so, is to transition your lawyers from
paper-based records to computer-based time entries. Many of
the popular timekeeping and billing programs were designed for
lawyers to enter their own time as they work. Most of them
include a timer option so an attorney can start a time entry,
turn on the timer and record the time slip as the work is
performed.
Often, when making this kind of
transition, you may have to rethink some of the structural
decisions you made when first setting up your billing program.
For instance, the initial task or activity codes may have been
derived from a partner’s previous law firm. Over the years,
new codes may have been added in random locations in the task
list as the need arose. The original logic or grouping of
codes may have to be reviewed to simplify data entry and make
lawyers want to use the computer-based system.
When considering converting
lawyers from paper-based time tracking systems to computer
entry, it is important to look at the new system with "busy
attorney eyes." Remember, most lawyers who are still writing
down their time don’t see that method as broken. They may
argue their system is portable, flexible, doesn’t rely on
electricity (especially with the prospect looming of blackouts
in many parts of the country this summer), and, because it is
entered by a second person, subject to editing and review. If
they did see it as broken, they would have taken the
initiative years ago to use the firm’s billing program.
Streamlining
Consider ways to streamline the
data entry process. For example, if your billing program
supports shortcut abbreviations, make sure the abbreviation
list is reasonable, logical and easy to access during time
entry. Similarly, if you use client and matter numbers, and
your billing program allows you to cross-reference the number
with a name, think about entering the plaintiff or defendant
name in the second nickname field so attorneys can verify they
are associating their time with the correct client and matter.
If your program has the option
for a timer — which most of the leading programs do — you may
want to show the lawyers how to use it so they can time the
work as they do it. The satisfaction of seeing their billable
hours multiplied by their rate with a resulting value on the
screen is often incentive enough for some lawyers to start
using the firm’s billing program to track their billable
hours.
For lawyers doing large chunks
of work for individual clients, some of the programs allow you
to enter starting and ending times, and the program does the
calculation. Lawyers also may want to review their work to see
how much time they billed on a daily or weekly basis, either
on the screen or in a report. Another issue your firm may
confront when migrating from paper to PC is whether to require
attorneys to enter both billable and non-billable time. Many
lawyers, especially those who have many flat-fee or
contingent-fee matters, have gotten into the habit of only
recording time for their hourly matters. Similarly, even
lawyers who primarily do hourly billing, often choose to track
only the billable work. They don’t enter slips for reviewing
bills or other administrative tasks. The benefit of tracking
all your time is you can better analyze whether you and your
associates are using time efficiently. You also gain a better
understanding of how and on what tasks you’re spending your
time.
When lawyers begin to enter
their time directly into the computer as they work, there is
no backup as with paper records. The easy solution is to
regularly back up your firm’s billing database and, if you
want extra insurance, consider setting up a daily time report
that will list the attorney, date, client ID, description of
work, amount of time spent and optionally, the billing rate,
if the firm has several rates. This report also can be used
for another purpose. Most of the billing programs suggest
printing a full-detail worksheet or pre-bill before printing
actual bills. These pre-bills are sorted by client rather than
by timekeeper.
For firms where several
attorneys may work on one case, encouraging (or even forcing)
the lawyers to review their time prior to the end of the month
will make the job of the responsible attorney easier. Using a
report similar to the daily time report, each lawyer can edit
their work by viewing their own entries in date order. If each
lawyer has reviewed his own time, the attorney responsible for
submitting the bill to the client will know the underlying
time entries have been checked for accuracy. This will make
the responsible lawyer’s job easier when it comes time to
review the billing worksheets, pre-bills or whatever term your
firm’s billing program uses to describe the draft version of
the bills.
Another route
If your firm uses a case
management program, you may have another tool that could be
used to capture lawyers’ time directly into the computer. One
of the advantages of staying with the leading software
programs in their respective categories is that they generally
link with the leading legal software products in other
categories. For example, if you use Timeslips or PCLaw for
billing, you can link them with Time Matters or Amicus
Attorney. There also is a link between Tabs Timekeeping and
Billing and Case Master, both from Software Technology in
Lincoln, Neb. Once you set up the link between your case
management and billing programs, you immediately will
recognize efficiencies.
Both programs allow you to
establish bi-directional or two-way links. I have found,
however, it better to use the case management program as the
main data source and set the link from there to the billing
program. This way, when you change a client’s address in the
case management program, the address will automatically be
updated in the billing program. You also can use the
information already in your case management program to set up
records in your billing program.
Typically, before engaging a
firm, a client will have dealings with it as a potential
client. The potential client can be classified as a prospect
in the case management program, enter the mailing information
and possibly take notes or send a retainer or engagement
letter. When the prospect calls to make an appointment or
retain the firm, a physical file can be established, adding
the new client case to the case management program.
If the programs were not
linked, you also would need to open the billing program and
duplicate the information to record time and prepare bills.
When the billing and case management programs are linked, you
merely add a client and/or client-matter code to a specific
field on the case screen, save the record and confirm a new
case record has been added to the billing program. The real
benefit of this part of the link is when a client’s address
changes. The links allow you to automatically update the
billing program by changing the information once in the case
management program.
Whether you link the case
management program to the billing program, case management
programs are another mechanism available to assist lawyers in
better capturing billable time. While the set-up and
implementation is different in each case management program,
they all can be used to make time entries that can be sent
directly into the firm’s billing program. For example, you can
create a slip from an event record or time a telephone call.
This provides another option and one less excuse for not using
the computer to record time.
Not practical
The only remaining excuse I
usually hear from lawyers who haven’t seen the wisdom in
entering time on the computer is, "I’m mostly out of the
office so entering time on a computer isn’t practical." All
the billing companies offer a Palm Pilot data-entry option for
this application. For instance, using Time Reporter for
Timeslips from Iambic Software, a busy lawyer can record her
billable work while waiting for a case to be heard. While
returning a call to a client on her cell phone, she can use
the built-in timer to track the amount of time on the client’s
call. When she returns to the office, she places her Palm
Pilot or Handspring Visor into its cradle, presses the Sync
button on the cradle and her time entries are transferred into
the firm’s billing database, and any new client or case
nicknames are copied to her Palm.
Prior to using a Palm Pilot for
time entries when I’m out of the office, I had considered the
Palm a gadget I didn’t really need. My thinking changed the
day I participated in two panels at the annual New Jersey
State Bar Association meeting and had to take care of two
client emergencies between sessions. In the chaos of the day,
had I remembered to jot down the calls at all, I would have
significantly underestimated the amount of time I had spent
assisting my clients. With my new Palm in tow, I timed the
calls and was able to bill my clients for the actual amount of
time and didn’t run the risk that on that hectic day I would
forget to record those entries altogether. Those two calls
paid for the cost of the Palm Pilot.
Almost as bad as not charging
clients is the prospect of not getting paid for the work you
actually record and bill. In my December column, I discussed
many ideas for streamlining the preparation of bills. They
included eliminating cover letters and using window envelopes.
Make sure the bill format is acceptable to your clients and
your descriptions of work performed are clear and detailed.
While there’s no magic formula
for ensuring you get paid, take some time to evaluate your
firm’s financial situation. Take a look at your client intake
process — does everyone become a client? If you ask clients
for a retainer, make sure the amount covers a reasonable part
of your bill. Consider changing your agreement with your
clients so that, like landlords with security deposits, you
ask clients to replenish the balance in their retainer account
until the case is concluded. Also, look at whether you’re
billing regularly enough so you don’t build large balances
that surprise your clients and find them unable to pay each
bill in full. Use a critical eye to examine each aspect of
your financial relationship with your clients and see how you
can creatively improve your bottom line. |