How are
you doing? Reaping the maximum from web connections
By Carol L. Schlein
I have been speaking to groups of
lawyers for more than a decade and whenever I do, I poll the
audience about their use of technology. While I have used
e-mail more than 15 years, I didn’t generally ask audience
members about their e-mail usage.
In the early days, my questions
were about whether they were using computers at work at all,
whether they had one on their desk and so on. Over time, the
questions began to focus on whether their office computers
were connected to each other, which word processor they were
using, whether they were using their computer to manage
billing. More recently, the typical questions are whether the
firm is using software for case and document management, and
how they’re using e-mail and the Internet.
As with any new tool, there is
a learning curve. With a tool as dynamic as the Internet,
there are new uses added virtually hourly. For many attorneys,
the motivation to learn about e-mail was the first
long-distance telephone bill when a child went off to college.
While they wanted to keep in touch regularly, the expense of
telephone calls could be prohibitive on top of tuition, books,
room and board. Since their children were given access to
electronic mail at school, the natural solution was for mom
and dad to get e-mail at home.
When people have asked me how
to motivate attorneys to use office applications, I have
answered the trick is to find some annoying issue the attorney
has to deal with that could be easily resolved using a
computer. For example, it may be as simple as finding the
opposing counsel’s phone number or reviewing the firm’s
receivables. In the past, on the rare occasions when lawyers
were given training on software applications, they usually
were taught basic word processing. For those of us who never
took a typing class in school, this was the wrong introduction
to computers. For many attorneys, mastering e-mail at home
made them more interested in using their office computer.
Once you’ve convinced the
lawyers in your firm to begin using computers for more tasks,
you must be ready to help them with new ideas to keep them
eager to turn on the computer. Using the Internet, both for
research and e-mail, is a good way to spur them on.
Before I lose too many readers,
I will explain some of the basic terms, since I often find
people don’t understand what the Internet is and what exactly
is meant by electronic mail. The Internet today is primarily
composed of the World Wide Web. There are other functions such
as FTP, which is used for transferring files from one computer
to another, but the tools for this have been built into
browser software, enabling users to view material on the web.
Most people don’t even realize they’re performing a separate
function.
The Internet is the outgrowth
of a computer network jointly used by the military and many
universities doing research for the government. One component
of the early system, ARPAnet, allowed people connected to the
network to send messages to others on the network. The other
aspect of this was the ability to view research papers and
send documents to one another. In the early 1990s, several
college students designed programs like Mosaic to make it
easier for people to locate the information they needed. Many
colleges began designing early search tools that became
commercial products like Mosaic and Netscape Navigator. These,
in combination with the move to Windows, made information on
the web more accessible.
The introduction of Netscape
Navigator and the U.S. government’s decision to allow
individuals and commercial entities to obtain domain names or
web addresses began the rush to the Internet. Browser software
allowed computer novices to locate web pages. This was
followed by search engines such as Digital’s Alta Vista and
Yahoo, which allowed users to enter a few words related to a
search and find many websites that included that word or
words.
E-mail refers to the ability to
send a message directly from a computer with or without
attached files. Messages can be sent within a firm (internal
e-mail) or to people anywhere in the world (external e-mail)
or a combination of both with a single transmission.
Time to start
If your firm doesn’t yet have
access to e-mail (and there are more than you think), you
should budget some time and money to implement the best
infrastructure to handle your firm’s needs. To get started
with e-mail, you need an Internet service provider, a web
browser program and a connection to reach your service
provider. The simplest way to connect to the Internet is an
account with one of the more popular services such as America
Online, AT&T WorldNet or Earthlink. These services cost about
$20 a month.
There are benefits and
tradeoffs with this route. The most popular e-mail providers
usually include a specially designed system, used by millions
of people, with access to technical support. The downside is
you often have trouble getting connected because of the many
people in your area dialling in at the same time. You also may
end up with a cryptic e-mail address because preferred names
were taken years ago. The other option is a local service
provider, which often provides friendlier and more accessible
technical support.
Larger firms have opted for
partial or full T-1 connections to the Internet. These are
both the fastest and most expensive. However, if you can
amortize it over a large user base, it is the best choice. In
the past few years, two other higher speed options have been
making their way into small- and medium-sized law firms and
home offices. A high-speed connection will dramatically change
how you use the Internet. You may check your e-mail more
frequently and do research on items you might not have
bothered with on a slower connection. I often look at websites
for product information or troubleshoot an issue while I’m on
the phone with clients. With a dial-up connection, I listen to
the client’s problem, hang up, do the research, call the
client back and hope I found the right answer. With a
high-speed connection, I can continue to do research on the
problem while the client is on the phone.
DSL issues
In the past few years, two
higher speed options have become available to home and small
business users. DSL or digital subscriber lines can use
existing telephone lines, but require a special setup from the
telephone company along with a DSL modem. There are a number
of issues to be aware of when considering DSL for either home
or office. The most important issue is that to get the service
at all, you must be physically near a phone company switching
station. You also want to be aware there are different plans
available with faster and slower speed connections.
Finally, even though you may be
dealing with a salesperson from a DSL provider, in fact, there
are three players involved who often give conflicting
information. In addition to the DSL provider, there is a
middle-level distributor, either Northpoint or Covad, and then
the local telephone company. Even if you think you’re dealing
directly with the local phone company, it still uses
subcontractors in the process. As a result, DSL installations
often are fraught with horror stories. For reasons I cannot
understand, some of the sales and distributors of DSL services
recently went out of business or are on the verge of declaring
bankruptcy. Be sure to check the financial health of the
company you’re considering using to set up and maintain your
DSL service.
While writing this column, a
client told me her firm’s DSL horror story. It prepaid its DSL
provider for one year of service. When the law firm recently
encountered access problems, it discovered the provider went
out of business. To make matters worse, the provider had not
paid the distributor or ultimate DSL provider. As a result,
the firm was given the choice of paying again for a year’s
worth of service or starting again with a new contract and all
the problems associated with an initial setup. Other clients
have had difficulty getting the various players on the same
page to coordinate transferring their existing dial-up e-mail
account to their new domain name account through a new
service. This seems to be a bigger issue with transitions to
DSL because of the number of companies involved in a single
transaction and the financial condition of many of these
companies.
The other high-speed, lower
cost option is cable. Using the coaxial wires that connect to
cable television services, local cable providers can connect
customers to the Internet at substantially higher speeds than
the dial-up connection and modem. The cost is about $40
monthly, but if you are getting research questions and e-mail
answered twice as fast, it may be well worth the difference.
Again, as with DSL, Internet cable access may not be available
in your area. The main drawback of cable is you share a
connection with neighbors or others in your office vicinity.
As a result, the more people using the service, the slower the
connection speed.
I have had a cable modem for
about two years. The only time I notice a slight slowdown in
accessing web pages or downloading e-mail or files is
mid-afternoon when students come home from school. Even then,
it is more than acceptable. In contrast to horror stories I
read in the trade press and hear from clients, my service has
rarely, if ever, been unavailable.
Browsers
The last components are
software to browse websites and a program to manage electronic
mail messages. Many Internet service providers include these
as part of their subscription. The two most popular browsers
are Microsoft’s Internet Explorer and Netscape’s Navigator
(sometimes called Communicator in more recent versions). Both
can be downloaded free (copied from their website to your
computer’s hard drive). Of course, this may seem like a
Catch-22 in that you need an Internet connection to get the
software to access websites. Fortunately, most new computers
come with Internet Explorer installed.
There are a number of choices
for managing e-mail messages. Browsers have that capability,
although they lack some of the helpful tools, such as rules
found in programs designed specifically for e-mail. Rules let
you tell your e-mail program how to handle specific messages
before they clutter your In Box. For example, if you
participate in a Listserv (a shared list based on a common
interest such as intellectual property issues in New Jersey),
you could set up a rule to move all messages from the list to
a specific folder to review after dealing with client-related
messages.
Probably the most popular
e-mail program is Microsoft’s Outlook Express. Again, this
often is pre-installed on newer computers and is relatively
easy to learn and use. Eudora from Qualcomm, another popular
option for smaller firms and home offices, has a few tools to
enable you to automatically manage e-mail better than Outlook
Express, but it is not free. Larger organizations may purchase
programs like Outlook (sort of the older, more mature sibling
of Outlook Express), Lotus Notes or Novell’s GroupWise.
Search engines
Once you have the basic tools,
consider how you are using them and how you might want to
improve your use of them as you become more proficient. There
are many resources available at the tip of your fingers if you
know how to look for information on the web. The first step is
to find a few search engines you like. A search engine is a
site that regularly combs the Internet and essentially serves
as an index of the words it finds on each site. Each search
engine uses different criteria to determine which sites to
include in the lists it creates in response to searches. You
can type a word or phrase into the search field of the search
engine and get a series of listings that include that word or
words in relevance order with the sites that are most likely
to match your needs at the top of the list.
Don’t rely on one search
engine. It’s generally a good idea to do a similar search in a
few engines. One of my favorites is
www.google.com.
I find this one relatively easy to use and it finds the
information I’m searching for. Other good ones are
www.northernlight.com,
www.mamma.com,
www.yahoo.com,
www.excite.com,
www.go.com,
(formerly known as
infoseek.com),
www.lycos.com
and www.aol.com.
Spend a little time looking at
the helpful tips about how to phrase a search on the engines
you regularly use. If you received training in law school on
either Lexis or Westlaw, remember some of the tips you learned
and use them wisely on the web. If you’re looking for recent
case law concerning automobile accidents, remember the judge
may have used the word car or auto rather than automobile.
Many sites that include court
opinions will not show up in a search for auto accidents.
Consider using your search engine to locate New Jersey case
law and search within some of those sites. Additionally, one
of the best-kept secrets about the Internet is that some of
the best information costs money. This probably will be even
truer in the coming years as we start to transition from
first-generation dot-com companies, whose business models were
never intended to make a profit, to the second generation,
where they will not get investment funding without a sound
business plan to make money.
Start to consider how you are
using these tools to do your work more effectively. You’ll do
yourself and your clients a favor by investing some time in
learning some new tips and tricks. |