One hundred years ago, things were built to
last. Houses were designed to accommodate extended families
from one generation to another. Commercial buildings were as
much works of art as places of business. Since then, the
concept of planned obsolescence was introduced into our
economy. The idea that today’s purchases will need to be
replaced in a few years is a recent development. Years ago,
people bought something with the intention of keeping it.
Today, things are bought with the hope it will last long
enough to justify the expense. While a sad commentary on
society and its values, it’s a fact of life.
It seems no industry has mastered this
concept better than the computer industry. Computers sold 10
and 15 years ago still can function, yet we’re forced to
regularly replace them. In the mid-1980s, hardware could be
purchased with the expectation that if it was reasonably
current and powerful, it would last three to five years or
more. Today, the hardware cycle is more like 18 months to two
years. Even before purchasing the latest and greatest PC, the
manufacturer has de-signed its replacement and planned its
production.
While taking delivery of a spanking new
Pentium III 1.8 gigahertz computer, the next generation is on
the drawing board at Intel’s lab to be in-stalled in computers
from Dell, Gate-way, Compaq and others. In fact, as I’m
writing this, there’s an item in to-day’s newspaper that
Intel, the major manufacturer of computer chips, having
announced the availability of new ones several months ago,
dropped the price on the previous generation of chips.
And that’s only hardware. On the
software side, many lawyers are under a mistaken belief that
it’s the billing vendor or manufacturer of their case
management program that sees a profit by regularly forcing
loyal users to up-grade or lose access to technical sup-port.
In fact, the company that really mastered the game of “pained”
obsolescence is no other than Microsoft. Starting in 1995,
Microsoft switched from naming its products by sequential
numbers and began naming them for the year they were released.
Beginning with Windows 95, it clearly intended to get the
marketplace accustomed to annual releases as if we were buying
vintage wines. Of course, that plan backfired slightly as
there was no Windows 96, 97 or 99. While Micro-soft has
back-pedaled by calling its current version Windows XP, it has
set our expectation level to anticipate regular upgrades.
Microsoft critics claim the company
fixes known problems in the new version, rather than repairing
the prior one, as an extra enticement for people to upgrade to
the newer product. While one could argue this is merely smart
business, Microsoft’s near-monopoly status should allow it
more wiggle room so businesses could upgrade on their own
timetable rather than the operating system vendor’s.
Considering the clout Microsoft exerts on the leading hardware
vendors, consumers end up with an environment where they’re
forced to buy the latest operating sys-tem when purchasing a
computer, resulting in an office with multiple operating
systems to support.
Extended phase
When Microsoft introduced Windows XP, it
announced that as of June 30, it would no longer allow
resellers to offer Windows NT Server 4.0 (Standard and
Enterprise editions) or Windows 98 to be installed on new
computers. Beginning March 31, 2003, Windows 2000 enters what
Microsoft refers to as the “extended phase.” On its website,
microsoft.com/windows/lifecycle.asp, it offers a detailed
description of its product lifecycles. Complete with charts,
Microsoft describes its five-year plan for each product. Talk
about planned obsolescence!
From the day a new version is available,
the support clock starts ticking. For the first three years a
product is on the market, Microsoft allows hardware vendors to
install it on new computers, and upgrades can be purchased
from computer stores and online. During this mainstream phase,
it offers “standard support,” which includes premier or
incident support on a fee basis, online support and “hotfix”
support. Hotfix is a change Microsoft makes to an installed
code for a specific, usually very large, client site.
For the fourth and optionally the fifth
year after release, the products are classified in the
extended phase, which allows hardware vendors to make limited
new installations of the product while support remains the
same as the mainstream phase. After four years of general
availability, the product is considered in the non-supported
phase, which limits the options for installation on new
computers and support.
With these life cycles, products
al-ready in the non-supported phase include MS DOS (all
flavors), Windows 3.X, Windows 95 and Windows NT 3.5. In June
2003, Windows 98 and Windows NT 4.X enter the non-supported
phase. These guidelines determine whether consumers can buy a
particular operating system from Microsoft or receive phone
support, not whether they can continue to use the program.
Microsoft already announced the end of support for Windows
2000, although there still are a couple years until new
computers won’t have 2000 installed or purchasers won’t have
access to telephone support.
Forced upgrades
Beyond its announced plan to discontinue
support and prevent hardware vendors from installing older
versions on computers for firms that want to keep all its
computers on the same operating system, Microsoft has another
strategy that forces consumers to up-grade systems regularly.
To make up-grades easier, vendors try to add new features and
functions while keeping the data structure and design incrementally
similar to the previous version. Most vendors also include the
tools needed to upgrade from one version to the next.
Several times in the past decade,
Microsoft severed ties to previous versions. For example, a
few versions back, documents created in one version of
Microsoft Word couldn’t be read by the subsequent version.
While Microsoft hasn’t forced people to go cold turkey again
since then, it hasn’t kept its formats compatible from version
to version like other vendors.
Consider as a contrast that the file
format of Corel’s WordPerfect has not changed since version 6.
Every version from 6 to 10 uses the same file structure, and
documents created in version 10 can be opened and worked on in
all those earlier versions. Alas, the same is not true of
previous versions of Microsoft Word.
The issue of planned obsolescence within
the computer industry gets further complicated by the business
strategies and financial resources of legal software vendors.
These companies have to balance staying compatible with their
previous versions so users can easily upgrade from one version
to the next with changes imposed by new operating systems and
office applications from Microsoft and any other products with
which it might have links.
While it wasn’t a major thread in the
anti-trust case against Microsoft, there was an episode in the
mid-1990s when Microsoft was actively encouraging vendors like
WordPerfect, Lotus and IBM to develop versions of their
products to run on OS/2. Microsoft even was an investment
partner in IBM’s OS/2 operating system. Yet, at the same time,
Microsoft was quietly designing its own products for its
Windows operating system.
Compatibility Consider the awkward position of legal software
vendors, especially the practice management products. By their
nature, they link to a large number of other popular programs.
Not only do they have to be concerned about upgrades within
their own product lines, but they have to remain compatible
with a large number of pro-grams that also are being upgraded.
Even though they link with one version, a new maintenance
release can — and often does — break the link between
integrated products. Figuring out who is to blame or which
side of the equation has changed can require extensive
detective work. Often, small files like DLL files, short for
dynamic link libraries, can be changed and suddenly a link
that has worked no longer shares information among programs.
New versions often change settings that
can impact programs designed to share information with them.
Just keeping track of a typical case management program’s
partners and their updates must be a full-time position at
each of the major vendors.
While it might be tempting to conclude
that the safe route is to stay with your current products and
hardware for as long as you can, the reality is that more than
any other industry, computer hardware and software vendors
have figured out a way to keep getting our budget dollars for
upgrades.