Take
stock of last year for corrections in ’03
By Carol L. Schlein
The new
year is a time to reflect on where we’ve been, what we’ve accomplished,
where we’re going and what we want to achieve. While taking
stock of personal goals and dreams, it’s a good time to
evaluate your firm.
While
the focus here is on technology, an evaluation also should
include general office practices such as marketing to attract
new clients, procedures for capturing information about
potential clients and intake procedures for new cases.
Take a
look at your partners, associates and staff. Are they happy?
Do you provide a comfortable environment where they want to
be productive and benefit the firm and its clients? Are you
offering competitive salaries and benefits? Are there
intangibles you can offer, such as the option to work from
home to compensate for a slightly lower salary? Have employees
received sufficient training on the tasks incorporated in
their jobs? Are those procedures well-documented?
This is
a good time to compare 2002 to previous years. Did your firm
earn more or less income? Where did your new clients come
from? Did some types of work earn more money than others?
Extrapolating this information from accounting and billing
programs will help predict what 2003 will bring.
Among
the accounting programs to look at are the profit-and-loss
statement comparing this year to last, noting where the
large changes are, either up or down. If your expenses are way
up, consider what steps will bring them under control. If your
income is lower, think about what you did differently and what
you can do in the coming year to improve your receipts.
Use your
billing program to look at which practice areas and which
attorneys were responsible for any gains or losses. If you
haven’t tracked your work like this, start now to monitor who
brought in what work, who realized the most in receipts and
what types of work were most profitable. Even the most basic
law office pro-grams can be configured to collect this
information.
If
you’ve had the right combination of computer programs, you’ll
be able to do a meaningful evaluation and use that information
to plan for the future.
Even the
smallest firms should have a network to share files and
information. For an office with two or three people, a
peer-to-peer network consisting of computers with their own
net-work interface cards (NICs) connected to a hub, router or
switch and mapped with a common storage drive for documents
and data will suffice. A peer-to-peer network is easy to set
up and lets you use one of the computers (preferably one with
the fastest processor and a large hard drive) as a
designated server.
Firms
with more than a few people, or with a bigger budget, should
have a dedicated server — a high-powered computer designed as
a reliable server with a large hard drive, backup tape system,
virus protection software and depending on the size of the
firm or the nature of the applications, a mirrored drive or
an extra processor to minimize down time.
Recently, some clients have had wireless solutions recommended
by their hardware vendors. While this is promising technology
and attractive in lessening the need for wiring and the
ability to work anywhere in the office, the speed of
transmissions is much slower and the performance of wireless
networks is not as reliable as wired. For now, leave the
wireless networks for hard-to-wire spaces and home net-works.
Software
arsenal
While
reflecting on the current state of your firm’s technology, you
should consider the arsenal of software required to properly
run and evaluate your firm. Without question, every law firm
needs a word processing program to prepare documents. However,
be sure you and your staff are using it as efficiently as
possible. It’s amazing how many firms have upgraded from one
version to the next and still pre-pare documents as if their
computers were just a baby-step above electronic typewriters.
When I look at documents prepared by some of my clients, I’m
always surprised to find files that don’t have headers or
footers, have a typed table of contents rather than an automatically
generated one or have spaces leading paragraphs instead of
tabs. Many secretaries cling to the “dupe and copy” method for
creating new documents from old ones rather than having more
sophisticated document preparation options available when word
processing programs are accessing data from case management
pro-grams.
If your
firm suffers from any of these, you should consider staff
re-fresher training so they can learn faster and easier ways
to prepare documents.
Closely
related to this is consideration of a document management
sys-tem. For years, I’ve believed smaller firms can thrive
with home-grown document management by setting up their word
processor to automatically show the file path and document
name at the bottom of each page of printed documents and by
designing a folder and document-naming scheme so there’s
predictability about what to call the next document and where
to find it.
Recently, however, I’ve begun to realize that it is only the
exceptional small firm that can consistently en-force these
systems. Additionally, for firms that have been using
computers for 10 to 20 years, the accumulated number of files
prepared by numerous people with different methods inhibits a
firm from effectively leveraging its own work product.
Document
management programs like Worldox and Imanage give lawyers a
tool to research their own firm’s documents when preparing new
ones on similar issues. Controlling versions and collaborating
with others inside or outside the firm are other benefits that
come with these products. While the entry price for these
programs may seem above an average small firm’s budget, the
immediate benefit of better access to documents often
outweighs the cost.
Case
management
Case or
practice management soft-ware has been slowly making inroads
into law firms. If you’ve just struggled through the annual
collecting of names and addresses to send holiday cards, you
may be a good candidate for a case management program. One
benefit is a firm-wide contact list. In many of the programs,
custom fields can be added to track what mailings each client
should receive and then easily select those to whom you want
to send a holiday greeting.
Tracking
how clients came to your firm will help better evaluate your
referral sources. Are most new clients coming from existing
clients? Are they referred by other attorneys? Are they the
result of programs you did for a lo-cal business group? An
advertisement in a newspaper?
Knowing
how potential clients find your firm lets you spend your
market-ing time and dollars more wisely. Using the source
information from your case management program, along with
financial analysis of the value of the business from the past
year in your billing or accounting program, will let you
fine-tune your efforts to focus on the most lucrative work.
Clients
and potential clients can be left with either a good or bad
impression when trying to schedule time to meet or speak with
a lawyer. A case management program, with its shared calendar,
will allow anyone in your office to assist in scheduling
calls or meetings with clients and prospective clients.
Compare this to a scenario of a long-standing client calling
to ask an attorney a quick question and is told, “I am not
sure where Mr. Lawyer is and don’t really know when he will be
back in the office.” No one likes their time wasted —
especially by a professional who charges $200 or more per
hour.
Countless times, I’ve met with an attorney who was sure she
needed X software when her staff was spending hours each month
retyping lawyers’ time entries into their billing program and
therefore not available to work on projects that would save
time for everyone in the firm.
The
beginning of a new year is the time to naturally reflect. Take
some time to focus on your firm, its technology and its
people. When consulting with clients, I often ask, “What’s
working and what’s broken?” This of-ten gets lawyers to look
beyond the software categories and focus on the issues that
need work in their firm. Now’s a good time to consider what’s
working and what’s not, and fix some of the broken items as
your New Year’s resolution for your firm.
Carol L.
Schlein is president of Law Office Systems in Montclair, a
training and consulting firm specializing in law firm
automation. Copies of previous columns are on her company
website, www.losinc.com.
For information about her quarterly meetings for Time Matters
users, check the website or e-mail
info@losinc.com. Schlein
formerly chaired the Computer and Technology Division of the
ABA Law Practice Management Section.
Questions for Carol L. Schlein on law office technology may be
faxed to New Jersey Lawyer at (732) 650-7010, e-mailed to
news@njlnews.com or
mailed to “Law Technology Questions,” New Jersey Lawyer,
Edison Square, 2035 Lincoln Highway, Suite 3005, Edison, N.J.
08817. |