Electronic billing: Really better or easier?
By Carol L. Schlein
About a
dozen years ago, I began to notice a trend at the doctor’s
office. My insurance policy required me to pay the bills in
full and then get reimbursed 80 percent. Most often, I would
get a small reimbursement with an explanation like, “Your
doctor charges more than we will reimburse. We have
calculated our reimbursement amount based on a substantially
lower provider rate.”
So I
had to spend time chasing down the right people at the
insurance company to review my claim in hopes of a higher
reimbursement. One extreme case took nearly three years to
resolve. There never was an opportunity to recognize a
doctor’s experience or expertise. The insurer referred to a
table — not available to me — to determine an “appropriate”
rate for the medical service based on procedure codes. I
learned quickly that when there was a discrepancy, I’d ask
the doctor for a revised bill with more or better codes.
As a
result of these experiences, I changed to a provider based
insurer where, as long as my primary doctors were “in
network,” I simply had a copy and let the doctor worry about
getting paid by the insurer. It didn’t take long for several
of my key doctors to no longer take any insurance and
require full payment. Unless I changed doctors, I was back
to submitting claims and hoping to get a reasonable
reimbursement.
By
now, you may be wondering if you picked up the wrong paper.
What does this have to do with lawyers? Plenty! The changes
in how we pay for medical care are precursors to trends
we’ll see in law, particularly in the insurance defense
arena and for those firms representing large corporations.
In fact, around the same time I began seeing those medical
trends, the American Bar Association, in conjunction with
the American Corporate Counsel Association and a group of
representatives from large corporations and law firms,
coordinated by consultants from Price Waterhouse, published
the first set of uniform task based billing codes for
litigation matters.
Today,
there also are codes for counseling, bankruptcy and
projects. The litigation code allows outside and in-house
counsel to budget and track legal work typically involved in
litigated matters. These codes are divided into five aspects
of litigation: case assessment, development and
administration; pretrial pleadings and motions; discovery;
trial preparation and trial; and appeal. The codes
associated with these usually are referred to as the “L” or
“phase” codes and consist of the stages of a case, such as
L240 dispositive motions within the pretrial phase. The
actual work done by the timekeepers are designated as task
or activity codes, called “A” codes. For example, while
preparing a dispositive motion, an attorney might draft and
revise the motion. On the time entry, the lawyer, if
required by the particular client, would code the time entry
with the appropriate phase code as well as the activity
code, A103 draft/revise. Similarly, the firm’s expenses in
connection with the phase and case would be identified with
one of the “E” codes, such as E108 postage.
There
are similar sets of codes for bankruptcy cases (“B” codes),
as well as for counseling and projects that are intended to
be flexible and are used primarily for transactional
practices where bills are submitted to large corporations.
The guidelines also require specific information within the
text of the time entries. For example, a description would
specify to whom the attorney spoke rather than merely
“telephone call with opposing counsel.”
Inconsistent
While
the set of codes are uniform, unfortunately, nothing else
about the process is consistent. Each auditing company has
its own set of rules about how to submit electronic bills.
Some require them sent as attachments to email messages;
others require law firms access a particular website and
submit the bill through a series of screens. To make the
process even more difficult, there are several competing
standards for the file formats. The most popular is
LEDES98B. As can be inferred from the name, there are other
LEDES standards (see
ledes.org
for additional information). While there has been some
movement toward a LEDES2000 standard, to date I’ve yet to
encounter a law firm client that’s been required to use the
newer standard. The other major format is Litigation
Advisor, under which the format of the file submitted uses
different fields and separators.
Even
if two corporations or insurance companies request their
outside counsel to use the LEDES98B format, there inevitably
will be differences between their requirements. Some
insurers require the law firm to track case specific
information, such as the claim number, insured name, date of
incident, etc., and add those as fields on the electronic
bill. Other carriers require firms to include the timekeeper
levels (e.g., partner, associate). While all the leading
timekeeping and billing programs can produce electronic
bills for filing, there may be many steps required to
prepare each invoice.
Not
only are there costs associated with purchasing needed
modules for e-billing, but firms often must pay an annual
fee to the auditing firm for the “privilege” of continuing
to represent and bill their clients. Often, they also must
prepare budgets to estimate the work they will do and
they’re frequently required to perform the work at lower
than market hourly rates and discount them even further.
Resources
Firms
new to task based billing may want to look at
abanet.org/litigation/litnews/practice/utbms.pdf, which
gives both background about the development of the codes and
complete lists and explanations of what work is intended to
be classified with each code, and
abanet.org/genpractice/lawyer/complete/w98toothsid.html,
which offers an excellent chart that explains the most
common rejections of electronic bill submissions. Included
are such items as “excessive time” where an associate may
have spent more time on a task than the auditing company
thinks is acceptable or “overstaffing” where the auditor
determines the firm had too many lawyers working on the
particular activity. The explanations are certainly
illuminating and sound eerily similar to the explanations I
got from my health insurance company explaining the lower
reimbursement. Whether discussing e-billing for lawyers or
doctors, the disturbing parallel is the growth of these
intermediary entities that are stripping the decision-making
from the professional and the client.
When
submitting a bill electronically, law firms will have
billing items rejected for a variety of reasons. One of the
most frequent rejections comes with the explanation
equivalent to the one from my health insurer: “We (auditing
company) believe this work should have been done by a lower
rate employee.” The firm’s billing clerk then must follow up
with the auditing company to justify the time spent by the
lawyer. Some of my clients have taught their attorneys to
phrase their time entries carefully to ensure the task
descriptions sound “lawyerly” rather than clerical.
An
entire industry of legal auditing firms has emerged to
process and evaluate law firm bills. These auditors exact
fees primarily from private law firms and often collect a
percentage of the bills processed. I have seen instances
where, to have the privilege to bill their existing clients,
outside law firms pay setup fees — ranging up to several
thousand dollars — and then have their hourly rates
negotiated down.
Coping
So,
what hoops can firms expect to jump through to work for
Aetna, Home Depot, Bank of America or any other large entity
that requests electronic bills?
In the
past year or so, some insurance companies have begun
requiring their law firm clients to provide budgets for each
aspect of litigation. It’s clear the next round will be caps
on the amount of fees for specific phases of work on
“typical” cases. To me, this sounds more like dealing with
an auto repair shop where mechanics refer to guidebooks for
standard fees rather than providing sound counsel on behalf
of legal clients.
Today,
the majority of bills produced by law firms still are
printed and mailed. It is anticipated that in the next
decade, a large chunk of them, especially those sent to
large corporations, banks and insurance companies, will be
submitted electronically.
When
asked to switch to electronic billing, many of my clients
begin some soul-searching to examine their internal staffing
as well as the importance of the client requesting the
change. Some firms determine the changes are part of the
cost of doing business. For others, it affords the
opportunity to branch out to other practice areas where they
may be able to earn more fees and have a more diverse
practice. Each firm must determine whether moving toward
task based e-bills is right for it. Whatever the decision,
one thing is sure: More and more clients will want them.
Carol L. Schlein is president of Law Office Systems in Montclair, a
training and consulting firm specializing in law firm
automation. Copies of previous columns are on her company
website, www.losinc.com.
For information about her quarterly meetings for Time Matters
users, check the website or e-mail
info@losinc.com. Schlein
formerly chaired the Computer and Technology Division of the
ABA Law Practice Management Section.
Questions for Carol L. Schlein on law office technology may be
faxed to New Jersey Lawyer at (732) 650-7010, e-mailed to
news@njlnews.com or
mailed to “Law Technology Questions,” New Jersey Lawyer,
Edison Square, 2035 Lincoln Highway, Suite 3005, Edison, N.J.
08817. |